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News / Ubisoft looking to publish AAA sequels more frequently

News
Reading time: 1 min read

Ubisoft looking to publish AAA sequels more frequently

Posted by:
Rain
on February 10, 2010 February 10, 2010

Ubisoft is planning on releasing their high-profile sequels more frequently, it was declared earlier today on the company’s third quarter earnings call. It took “three to four years to come back with Splinter Cell, Driver, Prince of Persia or Ghost Recon,” CEO Yves Guillemot explained, something they intend to change; “Our clear goal is to come more regularly with top brands.”

As written earlier, Ubisoft’s goal is to publish at least seven “franchise titles” aka follow-ups to already established properties in 2010-2011 — Ghost Recon Future Soldier, Splinter Cell Conviction, Prince of Persia The Forgotten Sands and the multiplayer-equipped follow-up to Assassin’s Creed II among them.

“We believe we can launch [new games] more often without risk or brand fatigue,” Guillemot said of the company’s commitment, adding that creating new properties will still be focused on as well, a number of which will be released before the company’s financial year 2012 ends in March 2012.

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